Bybit Unveils BBU to Push Institutional Crypto Deals Into the Mainstream

TLDR:

• Bybit has launched a new Business-to-Business Unit in Dubai focused on custody, settlement, and tokenized products.
• The new division, BBU, will target institutional clients with RWA collateral programs and treasury asset solutions.
• Yoyee Wang, an ex-RBC portfolio manager, has been named head of the new B2B division at Bybit.
• BBU merges Bybit’s institutional and B2B teams to deliver custody, liquidity, and tokenized product distribution.

Thecrypto exchange market is moving fast, and big players are racing to catch institutional money. Bybit, the second-largest exchange by trading volume, has rolled out a fresh division focused entirely on enterprise clients. This new move puts custody, settlement, and tokenized products under one roof. 

The company says it wants to build a bridge between digital assets and traditional finance. The launch comes at a moment when investors are demanding stronger protections and more efficient ways to use capital.

Bybit Targets Institutional Custody and Crypto Settlement

According to Wu Blockchain, Bybit confirmed the creation of its Business-to-Business Unit, called BBU, in a new blog post. The exchange said the unit will deliver custody and third-party settlement options designed for financial institutions. 

Bybit pointed out that many firms now want to trade while holding assets with trusted custodians. To meet that, the exchange is working on custody and settlement models that reduce counterparty risk and follow regulatory standards.

The company added that demand for tokenized assets is picking up. Institutions are showing interest in pledging money market funds, Treasury bills, and receivables as collateral. These real-world assets are now seen as better options than idle cash. Bybit’s BBU will let clients pledge these tokenized assets to unlock trading credit.

The exchange also said the new division will support two-way distribution of tokenized products. That means Web3 firms can gain access to traditional finance, while corporates can step into crypto markets. The focus is on creating an infrastructure that works in both directions.

Wu Blockchain noted that the company positioned this as a key part of its institutional strategy. Bybit sees the new BBU as a way to address gaps in the current market and capture growing demand from larger investors.

Bybit has launched a new B2B division, BBU, to serve institutional and enterprise clients. Services include third-party settlement and off-exchange custody, RWA collateral programs, dual issuance of tokenized products, and digital treasury asset (DTA) solutions. Yoyee Wang, a…

— Wu Blockchain (@WuBlockchain) September 5, 2025

Leadership and Digital Treasury Solutions in Crypto

Bybit announced that Yoyee Wang has been appointed as head of the new unit. Wang joined Bybit in 2021 and has held leadership roles in treasury and asset management. 

Before Bybit, she worked at the Royal Bank of Canada as a risk analyst and portfolio manager. The company said her mix of finance and crypto experience makes her suited to lead the new division.

Wang explained that institutions are searching for partners that understand both traditional markets and crypto. Bybit plans to integrate custody, liquidity, and yield strategies into a full-service loop. The aim is to make the process smoother for firms entering or scaling in digital assets.

The exchange also revealed that the BBU will include Digital Treasury Asset solutions. These will let companies allocate a portion of their treasury into crypto under compliance frameworks. The goal is to give corporates a way to diversify while keeping security at the center.

The unit brings together Bybit’s existing institutional and B2B teams. With this move, the exchange intends to present itself as a trusted partner for institutions stepping deeper into crypto.