Justin Sun Joins Donald Trump's World Liberty Financial as Adviser

This comes a day after Sun bought $30 million of the crypto project's WLFI tokens.

Nov 26, 2024, 6:24 p.m.

Crypto billionaire Justin Sun, who founded the Tron blockchain, has become an adviser to Donald Trump's crypto project, World Liberty Financial.

The Tuesday announcement comes a day after Sun bought $30 million worth of World Liberty's WLFI tokens. Sales of WLFI had been sluggish before Sun's purchase.

"Justin's insights and experience will be instrumental as we continue to innovate and grow," World Liberty said on X.

World Liberty seeks to become a player in decentralized finance, or DeFi, the once-bustling lending and borrowing ecosystem.

Nick Baker

Nick Baker is CoinDesk's deputy editor-in-chief. He won a Loeb Award for editing CoinDesk's coverage of FTX's Sam Bankman-Fried, including Ian Allison's scoop that caused SBF's empire to collapse. Before joining in 2022, he worked at Bloomberg News for 16 years as a reporter, editor and manager. Previously, he was a reporter at Dow Jones Newswires, wrote for The Wall Street Journal and earned a journalism degree from Ohio University. He owns more than $1,000 of BTC and SOL.